The Kinder Story
Today, the Kinder brand is well-known all across Europe and is expanding rapidly around the world, recognised for variety, quality and creativity of its products. Built on over 40 years of history, Kinder remains a forward looking brand, confident that its core values remain relevant. Our mission is to bring moments of joy everyday for you and your family.
In the 90’s, Michele Ferrero created an innovative new product, Bueno: an indulgent treat with a unique combination of taste and texture to be enjoyed.
New to the UK in 2013 this was first launched in 1976 in Italy, and is now present in over 40 different countries. Kinder Chocolate with Cereals offers a unique taste and texture experience, thanks to its distinctive ingredients.
In 1974, the iconic Kinder Surprise was launched. All children love chocolate, playing games and discovering new things. And so, the concept of an egg with a surprise toy could represent a special joy filled moment to be shared together.
By the late 60’s, mothers in Italy became more focused with nutritional information, and kids became more selective about what they liked to eat. Michele Ferrero, the creator of the Kinder brand, took these two factors to heart and came up with the perfect balance – the Kinder Chocolate bar is made especially for children because it has more milk, less cocoa to give the Kinder Chocolate taste children love and is individually wrapped in small portions to assist with portion control.
The events described in this timeline refer to the global history of Kinder